Courtesy of Wong Chendong aka The Bad Blogger
Every single time you send an email, you are battling for the attention of the reader, and if you can’t get emails opened, you’re email list is…
Worthless !
So how do you get people to open emails when they’re bombarded by dozens per day, and in a time when we’re no longer excited to get emails, but anxious about them?
1. Use Parenthesis
“drunken weirdo” gets free money. (Case Study!)
This is an example of using a stunning headline
to garner interest. The problem though is that if we used this headline
without the description in the parenthesis, the audience probably
wouldn’t get it. As marketers, we often try to be too cute, and this is a
perfect example of that. Using parenthesis as a sort of follow up
device will help connect the cool headline with the practical nature of
why…
They Should
Open the Email !
2. Use Media Descriptors
There are many times when I deleted emails without opening it because
I wasn’t sure what it contained, and I didn’t really know if I had time
to find out. However, because of that, I’ve often missed really neat pictures, videos, or songs that people have shared with me in the emails, and had I known it was only a video or picture…
I Probably Would’ve
Opened it !
So instead of using bland and generic titles, tell people what’s inside:
Google “PUBLICLY” admits “FEAR.” (video)
3. Pique Interest
“have you seen her?”(sexy pic inside)
(Above Photo Credit to: FotoMorgana)
What does this headline do to you? It makes you wonder if you’ve
missed something very important, and honestly, makes you feel like
you’re not cool enough if you didn’t see it. So of course we open it,
just to make sure we haven’t missed the thing…
Everyone Has Been
Talking About !
4. Choice in Action
“Urgent: 24 Hour Notice”
“50% Off for 2 Days”
“Only for the First 10 People”
What do these headlines
do? They tell you exactly how long you have to act so that you can
instantly prioritize them as urgent. If an email is missing or lacking a
choice of this type, you’re simply giving people the option to ignore
it, but if you tell them they’ve got to open it now or risk missing out,
they are much more…
Likely to Open it !
The downside to this strategy is that if you use it too often, especially in poor taste, then you will burn out your list. So…
Use it Wisely !
5. Negatives Emails
“OMG… I’m being rip off !” (65% open rate for my other niche email list)
“Sorry to Say This, but…”
“Bad News!” (72% open rate for my other niche email list)
We love bad news almost more than we love good news. I’m not sure
why, but I’m guessing it’s the same reason we read gossip magazines and
watch reality shows. In the end, the reasons don’t matter as long as
people open the email, and that’s exactly what this technique does. If
you’ve ever been on an Internet marketing list, especially one like Frank Kern’s or Andy Jenkins’, I’m sure you’ve seen this, and that’s because…
It Works !
So those are five easy to execute ways of getting people to see and
open your emails. Try them out and let me know how it works for you.
Already tried one of these techniques? Chime in below and let us know how your email campaigns have been, successful or not.
Every single time you send an email, you are battling for the attention of the reader, and if you can’t get emails opened, you’re email list is…
Worthless !
So how do you get people to open emails when they’re bombarded by dozens per day, and in a time when we’re no longer excited to get emails, but anxious about them?
1. Use Parenthesis
“drunken weirdo” gets free money. (Case Study!)
This is an example of using a stunning headline
to garner interest. The problem though is that if we used this headline
without the description in the parenthesis, the audience probably
wouldn’t get it. As marketers, we often try to be too cute, and this is a
perfect example of that. Using parenthesis as a sort of follow up
device will help connect the cool headline with the practical nature of
why…
They Should
Open the Email !
2. Use Media Descriptors
There are many times when I deleted emails without opening it because
I wasn’t sure what it contained, and I didn’t really know if I had time
to find out. However, because of that, I’ve often missed really neat pictures, videos, or songs that people have shared with me in the emails, and had I known it was only a video or picture…
I Probably Would’ve
Opened it !
So instead of using bland and generic titles, tell people what’s inside:
Google “PUBLICLY” admits “FEAR.” (video)
3. Pique Interest
“have you seen her?”(sexy pic inside)
(Above Photo Credit to: FotoMorgana)
What does this headline do to you? It makes you wonder if you’ve
missed something very important, and honestly, makes you feel like
you’re not cool enough if you didn’t see it. So of course we open it,
just to make sure we haven’t missed the thing…
Everyone Has Been
Talking About !
4. Choice in Action
“Urgent: 24 Hour Notice”
“50% Off for 2 Days”
“Only for the First 10 People”
What do these headlines
do? They tell you exactly how long you have to act so that you can
instantly prioritize them as urgent. If an email is missing or lacking a
choice of this type, you’re simply giving people the option to ignore
it, but if you tell them they’ve got to open it now or risk missing out,
they are much more…
Likely to Open it !
The downside to this strategy is that if you use it too often, especially in poor taste, then you will burn out your list. So…
Use it Wisely !
5. Negatives Emails
“OMG… I’m being rip off !” (65% open rate for my other niche email list)
“Sorry to Say This, but…”
“Bad News!” (72% open rate for my other niche email list)
We love bad news almost more than we love good news. I’m not sure
why, but I’m guessing it’s the same reason we read gossip magazines and
watch reality shows. In the end, the reasons don’t matter as long as
people open the email, and that’s exactly what this technique does. If
you’ve ever been on an Internet marketing list, especially one like Frank Kern’s or Andy Jenkins’, I’m sure you’ve seen this, and that’s because…
It Works !
So those are five easy to execute ways of getting people to see and
open your emails. Try them out and let me know how it works for you.
Already tried one of these techniques? Chime in below and let us know how your email campaigns have been, successful or not.